When you think about energy drinks, one that comes to mind is Red bull. The energy drink is wholesaled by Red Bull GmBH, an Australian company established in 1987. Red bull is the leading energy drink in the world. The fizzy drink has a distinct ability to brand itself as a dominant lifestyle brand. It has aligned itself with motocross, skydiving, music, EDM festivals among others. You are likely to have used the drink one way or another. Although it is famous for use in extreme sports, chances are you have used it to enable you to pull an all-nighter. Red Bull has fascinating history and here are 10 things you did not know about Red Bull. There’s one small thing though, we were not able to uncover their secret recipe even though we know Red Bull ingredients like taurine and caffeine.
#10 It Has a Record Label
Red Bull Records is the record label company owned by Red Bull. It was established in 2007 and is led by the former Atlantic Records VP. The label has signed artists from different genres with their biggest hit up to now being the signing of the Awolnation. The electronic- rock group is well-known for its popular hit ‘Sail’, released in late in 2011. Sail was among the most-played singles in 2012 on pop radio and was on the top ten on the Billboard Rock charts. Red Bull also prides itself in a Music Academy with alumni acts such as Mohawke, Flying Lotus, Tokimosta and Hudson.